Nespresso - Strategy and Competition Essay Example | Topics and Well Written Essays - 500 words

Nespresso - Strategy and Competition - Essay Example presso specific equipment to the customers and the process of making high quality espresso coffee is also shown to the customers as part of the operations of the boutique. The boutiques also provide a presentation area where the different Nespresso coffee making equipment and the Nespresso blend capsules are set up. The Nespresso boutique interacts with the customers by hosting a coffee bar at the boutique with entertainment and sitting area for the customers. The customers can interact with the staff by ordering their coffees, making their own coffees at the bar through the single serving percolators as well as by providing the management of the boutique with feedback on the quality and service. The company also operates through its websites whereby the customers can order the coffee and the equipment online. This is delivered the customers residence or mentioned address by the company. The critical issues that have been faced by the brand and its serving boutiques is to combat the tea drinking culture in the Asian countries as well as bring the concept of single serving espressos made through coffee capsules containing exclusive special blends to the customers. The challenges that the company has faced pertain to building relationships with customers and fording them into long lasting loyalties. The concept of brand loyalty is very strong with Nespresso, however it has been challenging for the company to make loyal customers as well. The motivation of the company is being providing an exclusive and portioned form of coffee and equipment to customers has been to revolutionize the way the coffee is perceived and consumed. The company saw the trend towards smaller family sizes and single person households in the 1970’s and has built on it to produce the single serving coffee capsules as well as the single serving coffee making machines. The customer satisfaction for the products manufactured and provided by the Nespresso Company has been bountiful. The high

A Women's Dillema Between Her work and Family Essay

A Women's Dillema Between Her work and Family - Essay Example At the lunch hour, she picks all of her children, drop them home and then returns to work. By the time she gets home in the evening, she is drop dead tired, but she still fix a decent meal for her family and put all of her children to bed before she retires herself. She also watches television with her husband and has healthy discussions about family matters, politics and work related issues. Before she hits the bed, she irons everyone’s clothes for the next day and then manages to get a shut eye of five hours, at most. On Sundays she does all the extra work like grocery shopping and laundry. She is a perfect example of what we call as a super lady. Though, Alena dutifully accomplishes all her responsibilities, she still gets to face her husband’s sarcasm about how she didn’t groom her children properly because she’s been working. She has to hear her children’s complaints about how she doesn’t look after them that well though she doesn’t lack anywhere. Women today have to face a lot of challenges when they decide to satiate the career oriented lady in them ranging from society’s disapproval to the family’s grunts. The statuses of working women have become better than what it was some 20-30 years ago. Isn’t it an accomplishment that they are not regarded as careless vamps who had no rights to vote